Yas plans to almost double visits to 48 million within six years and make the Abu Dhabi island one of the world’s top family destinations.
Miral, which is responsible for promoting the destination worldwide, said it expects visitor numbers to rise by 15 per cent this year. “Tourism is a significant pillar of the emirate’s growth and development plans,” said Mohamed Khalifa Al Mubarak, the chairman of Miral.
The UAE is investing billions of dollars in massive theme park projects as the country seeks to reduce its reliance on oil revenues and attract more tourists.
Dubai last month opened IMG Worlds of Adventure, billed as the world’s largest indoor theme park. Next month, Dubai Parks and Resorts will open another collection of theme parks on the outskirts of the city.
Yas Island, already home to Ferrari World and Yas Waterworld, will get another draw for thrill-seekers when Miral opens a Warner Bros theme park in 2018. By that time, 30 million visitors a year are expected to be made to the island, said Mohammed Abudullah Al Zaabi, the chief executive of Miral Asset Management.
Miral yesterday also launched a new logo for Yas Island with the tagline “live the dream” and a new website in Arabic and English as part of its “Yas Dream” campaign.
“With the success of the island, you need to evolve and take it to the next level and so we are launching the new logo and the new vision,” Mr Al Zaabi said.
The top source markets for Yas Island include China, India, Saudi Arabia, Germany and the UK, as well as the UAE. More info