The rising popularity of theme parks, among both UAE residents and international visitors, will lead to them welcoming more than 19 million admissions a year by 2020, if current trends continue, new data has revealed.
The data released ahead of Arabian Travel Market 2017, made the observation using existing admissions and arrivals data for Ferrari World, Waterworld, Aquaventure, and Wild Wadi, as well as a sample of new and upcoming parks. All four parks have experienced a strong correlation between the rising number of visitors to the UAE and its admissions, with their combined admissions predicted to reach 19 million visitors annually.
Similar patterns are expected to be seen for IMG Worlds of Adventure and Dubai Parks and Resorts, which opened this year in Dubai. Both parks have ambitions to draw in millions of visitors in their first year of operations, with IMG expecting to attract 4.5 million people and Dubai Parks and Resorts predicting 6.7 million ticketed visitors.
Simon Press, senior exhibition director of Arabian Travel Market (ATM), said: “Dubai has a unique chance to replicate the success we have seen in other markets such as Orlando, Singapore and Tokyo, attracting new arrivals while also capturing a share of both the stop over and direct tourism markets. More info