By Akansha Pandey www.travelbizmonitor.com
Comprising three theme parks (Motiongate Dubai, Bollywood Parks Dubai and Legoland Dubai) and one water park (Legoland Water Park), Dubai Parks and Resorts, the largest integrated theme park in the Middle East, will open its doors in October this year.
Targeting family and MICE travellers to Dubai, the brand will unveil its B2B portal by end of the month, post which Indian agents can print tickets themselves. Their consumer website is live since April this year and only Annual Pass bookings are open as of now. Nijhawan Group is their Marketing and Representation arm in India.
“We won’t be appointing any GSA or PSA for bookings. In some time, we will be signing the reseller agreement with Dubai-based DMCs and there will be a commission structure for agents who book through them,” said Vinit Danesh Shah, Chief Destination Management Officer, Dubai Parks & Resorts.
Nevil D’Souza, Head – Sales, Dubai Parks and Resorts, added, “The Indian tour operators can also book through DMCs we will contract with in Dubai. The tour operator’s commission would depend on how the DMCs package the offering.”
The destination is built on 30.5 million square feet of land and will feature over 100 rides and attractions, with future plans of expansion in place. The theme parks and water park will open in phases. This AED-13.2 billion development is located on Sheikh Zayed Road in Dubai opposite the Palm Jebel Ali, equidistant from Dubai and Abu Dhabi International Airports. 6.7 million ticketed visits are projected for 2017, the first full year of operation.
Motiongate Dubai will be a movie-inspired theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Sony Pictures Studios and Lionsgate.
Bollywood Parks Dubai will be the first theme park based on the sights and sounds of Hindi film industry. Legoland Dubai is designed as a unique, interactive theme park for families and Legoland Water Park will cater to children of 2-12 year group. More info